Terms and Conditions

DatacenterDynamics.com and other websites operating under the DatacenterDynamics brand aim to provide you with an information resource. We will also provide you with the ability to register for conferences and events.

We provide a website that offers different levels of access to different areas of the site depending on membership levels. Membership of this website is accessed through a ‘MyDCD’ facility. Membership levels are Basic, Silver and Gold.

By joining ‘MyDCD’, you agree to provide us with certain information about yourself that we need to collect in order to provide the service.

DatacenterDynamics is committed to protecting the privacy of its website visitors. This policy sets forth how we will gather and manage all personal information that is communicated to and received by DatacenterDynamics. If you do not willingly agree to provide us with such information, or do not wish it to be used in the manner permitted by this Privacy Policy, you may visit the website but must not submit any information onto the website.

Key Definitions

we/usour: DatacenterDynamics or its employees or representatives.
you: A visitor to the website
member: Someone who registers for the website and provides the required information to avail themselves of the services provided by us.
website: www.datacenterdynamics.com, www.datacentredynamics.com

Information We Collect

We may gather, use and store the following kinds of personal information:

Member registration details

We will collect general member information in the following situations: when you register your details for ‘MyDCD’ to become a site member at the level of your choice; when you register for a DatacenterDynamics live or online event; when you sign up to receive any of our subscription services; when you provide the information required for you to sign up to or subscribe to other services provided by the company or its partners (such as training); when you post user-generated content on the website; when you report a problem with the website; and/or when you contact us for any other reason.

This information will include, but is not limited to, your name, email address, job title, company name, department name, industry sector, and other contact details.

Registering to join ‘MyDCD’ also means you will be required to create a password. This password belongs to you and you must agree not to disclose your password to anyone. We will only ask you your password when logging into the website.

Collecting member information is essential for us to be able to provide you with the most appropriate website content and advertising.

‘MyDCD’ registration details

When you register for ‘MyDCD’, you will be required to provide further information such as your content preferences, size of company, number of racks.

Event registration Information

When you sign up for an event, you will be required to provide your details including but not limited to your name, email address, job title, company name, department name, industry sector, and other contact details.
When you register for an event, you will be given the option to access the ‘joining up as a ‘MyDCD’ member’ area.

You are not obliged to provide the information required for joining ‘MyDCD’ simply by the act of registering for one of our events.

If you choose to become a MyDCD member your event registration details will be stored with your MyDCD information.

Your computer and use of Datacenterdynamics.com

We will collect information about your computer and about your visits to and use of our website. This information will include, but is not limited to, your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation.

Clickstream Data

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website to keep track of you whilst you navigate the website, to enable our website to recognise you when you visit and revisit the site, to estimate our audience size and usage patterns, to store information about your preferences, and so allow us to customise our site according to your individual interests, and to speed up your searches.

Session cookies can be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date

The cookies collect non-identifiable information, that is, information about your visits which cannot be used to identify you. This Clickstream information may include the number of times you visit the site, the amount of time you spend on the website, tracking your journey through the site or searches made by you on the site.

We use Google Analytics to analyse the use of the website. Google Analytics generates statistical and other information about website use by means of cookies which are stored on users' computers. The use of pixel tags, clear GIFs and beacons is also part of Google’s tracking capabilities. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's Privacy Policy is available at: http://www.google.com/privacypolicy.html.

Our advertisers and or payment services providers may also send you cookies over which we have no control.

Third party clickstream data

We may allow third party partner web sites to place cookies on your computer in order to serve relevant advertising to you. When you visit sites that are not part of DatacenterDynamics the third party may collect non-identifiable information about you.

We do not share data about you with third party companies. We can access only the cookies that we place onto your computer.
Other facilities on this site such as “Tweet me”, or “share this story”, will direct the user to a third party site. These sites operate outside of Datacenterdynamics and have their own privacy policies.

Where the user uses the “email this story to a friend” option, the email address entered will be used only for the purpose of sending the chosen story to the addressee. We will not store third party email addresses. When you email a friend they will receive your email address. You should not therefore email website content to anyone you do not know and trust.

We publish Google Adsense interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour across the web using cookies. You can view, delete or add interest categories associated with your browser using Google's Ads Preference Manager, available at: http://www.google.com/ads/preferences/. You can opt-out of the Adsense partner network cookie at: http://www.google.com/privacy_ads.html. However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at: http://www.google.com/ads/preferences/plugin.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, possibly including ours.


The site contains content which is accessed by download. This may be in the form of PDF files supplied by third parties. Where the user opts to download content, the information submitted required to initiate the download may be passed to the third party owner of the content.

This information is in the form of a contact form. This must be completed and the user must opt in to accept the terms and conditions. Where a user is already a registered member of our website and is logged in, the user will be presented with a pre-completed version of the same form. The registered member must manually accept the terms and conditions in order to download the content. Acceptance of the terms and conditions means the user accepts that the information will be passed to the owner of the content.

User Generated Content

The website contains user generated content in the form of comment, community forums, discussion groups and blogs where users can interact with one another and add content. You will need to register your information before you can take part, and this information, with the exception of your e-mail addresse(s), will be visible to all website users.

Transaction information

If you make payments for events or other services provided by us through the website, we will collect information relating to such payments, including credit card details and general contact details.

Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this Privacy Policy or, if different, as specified in relevant parts of the website.

In addition, we may disclose your personal information:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information; and/or
  • in the event that we propose to sell or buy any business or assets or our company, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets if relevant, but on a strictly confidential basis.

Except as provided in this Privacy Policy, we will not provide your information to third parties.

International data transfers

Information that we collect may be transferred to, and stored at, countries outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfillment of any orders, the processing of payment details and the provision of support services.

By submitting your personal data, you agree to this transfer, storing and/or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure password-protected and firewall-protected servers. All electronic transactions you make to or receive from us will be encrypted using industry standard SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you login to the website).

Policy amendments

We may update this Privacy Policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our Privacy Policy by email.

Rights to access personal information

You have the right to access, amend and delete the information you have supplied to us. You may make a request for your information to be deleted by contacting info@datacenterdynamics.com. We will respond to your request within 30 days.

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes by email at any time. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites, so please check carefully before you submit any personal data.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.


If you have any questions about this Privacy Policy or our treatment of your personal information, please write to us by email to info@datacenterdynamics.com or by post to DatacenterDynamics, 28 Scrutton Street, London EC2A 4RP, UK.

Data controller

For the purpose of the Data Protection Act 1998, the data controller is Data Centre Dynamics Ltd

Data Centre Dynamics Ltd is registered in England and Wales, registration number: 06799556, registered office: 30 City Road, London EC1Y 2AB, business address: 28 Scrutton Street, EC2A 4RP, London, UK

Data Protection Number

Our data protection registration number is: Z2502203